Why YouTube Isn’t Always Your Best Video Platform Fit

Showcasing your company’s video on any platform is a great way to share content. But, how can you ensure that the type of sharing is appropriate for your business?

If you didn’t already know, YouTube is one of the world’s most popular video platforms – and one of the easiest ways to share video content. So, should your company have a corporate YouTube channel? The answer isn’t always yes, and here, we’ll explain why!

If YouTube is not always good for corporations, what’s the better option? For your business: most likely a secure enterprise video platform. Competitive organizations should consider using a video platform that allows you to:

  • Publish videos securely
  • Post training videos that include sensitive information
  • Control who can and who can’t watch the video
  • Put your logo on the top of the page

The right enterprise video platform supports security, manages branding, and controls accessibility more effectively than YouTube does. Let’s dig a little deeper as to why:

Security

You should be concerned about the security of your online videos. If they get into the wrong hands, it could lead to serious issues. You should be able to keep track of who watches your videos, as well as who comments on them. A secure platform lets you request information about the viewer before they are given access to the video, which allows you to organize your control permissions and requirements. Also, consider implementing external authentication and using video streaming to ensure that your video will not be downloaded locally.

Branding

Branding your own platform not only allows you to create a more memorable product for your viewers, but can also create a sense of community. By adding social sharing buttons, ongoing feeds, and/or tailor made templates, viewers will be able to continue the conversation around your video elsewhere.

Accessibility

The three top search accessibility factors include: 1) Indexing and Search – In order to enable a search engine to find your page, you need to allow indexing; 2) Content Access Permission – Content creators must be able to control who is allowed to view their video, and who isn’t, whether it’s internal or external; and 3) View On All Devices – An increasing number of people use smartphones or tablets to watch videos, so your video content must be available for viewing on all devices. The right platform will give you more control over these factors than a YouTube account.

So, when it comes to your enterprise security, branding, and accessibility, corporate YouTube may not be your best bet. Make sure to do your research to find the video management platform that best suits your business priorities.

Want to see how high-quality video content can benefit your company? Try out the KZO Video Suite today!

 

 

 

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