Video’s Critical Role in Your Digital Learning Strategy

If video is the future of education, it should probably play a role in your organization’s training strategy. Here, some of the most compelling reasons video should complement—or perhaps even supplant—your existing training programs.

It Cuts Costs

Video can help your organization save significantly on training costs. By serving as an alternative to classroom training (or other in-person events such as seminars and conferences), video eliminates travel expenses. It also reduces productivity losses, since employees don’t have to take time away from work to travel to a training event. And with the proliferation of low-cost, professional-quality video technology, creating and editing video doesn’t require a huge investment of resources. Instead of forking out for top-of-line equipment, focus on learning proven, device- and software-agnostic ways to create great video. You’d be surprised how many of these techniques can be used to great effect with inexpensive equipment.

It’s “Just in Time”

When most employees need to know something, they don’t wait around for their organization to deliver an e-learning course on it. Instead, they snatch bits of knowledge from their co-workers or the Internet, or they simply dive right in and learn by trial-and-error. But with a comprehensive suite of training videos available to them, employees can quickly and easily search for content that explains exactly what they need to know, when they need to know it. In many cases, it’s better than turning to their co-workers, who may or may not pass on the right information.

It Lets Employees Take the Reins

When it comes to learning, user-generated content is often the best content. Give employees the reins to their own learning by encouraging them to film themselves demonstrating a skill or process on the job, and then share those videos with their peers. Jane Bozarth, author of Show Your Work, says this is one of the best ways to capture employees’ “tacit knowledge.” “Knowing what gets done is not the same as knowing how it gets done,” she wrote. Video can be the best way for employees to teach their peers how to get the job done.

Our Brains Are Wired for Video

We’re drawn to videos for a reason. They’re compelling. They involve light, motion, and sound. They can be used to convey emotion, passion, and humor. And we now live in age when educational videos are so much more than talking heads. Videos now involve interactive technology, encouraging learners to actively engage with the content rather than just passively watching it. Combine learner interaction with a fascinating storyline, and you have a winning formula.

It Gives You Success Metrics

The right video platform gives you tools to track how effective the videos are. You can see how often videos are accessed, what questions employees have after watching the videos, and what keywords employees are using to search for videos. Having this kind of data also lets you better understand knowledge or skills gaps in your organization, so you can effectively target them.

Employees Are Already Using It

Free, easily accessible, and typically short, videos hosted on the Internet are many people’s first resource when they want to learn something, from carving a turkey to changing a tire. And according to a survey by KZO Innovations, 76 percent of employees say they currently use video at work. If most employees are already used to watching video when they need information, both in their personal and professional lives, why not meet them where they already are?

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