Does Video Quality Influence Brand Perception?

There’s no denying the power and reach of video management platforms – but could common quality issues negatively impact your brand? 35% of video consumers today watch video at least several times per day, typically music videos, user-generated content, TV and movies, and branded video. They’re watching on desktops, laptops, smartphones, tablets, and connected TVs. 

So, what does this mean for your brand? It means that there is a massive audience out there, but their expectations for the quality of video experiences are getting higher each day. Take YouTube, for example, on which 6 million hours of video are watched each month – 33% of people who watch video on this platform report that buffering interrupts at least half of the videos they watch, which leads to 1/3 of consumers abandoning the video. 

For brands, poor quality is scary, especially because:

  • 62% of people are more likely to have a negative perception of a brand that published a poor quality video experience.
  • 23% of people who have been presented with a poor quality video experience would hesitate to purchase from the brand.
  • 60% of viewers said a poor online video experience would dissuade them from engaging with a brand across all of its social media platforms.
  • 57% of people are less likely to share a poor quality video experience.  

The moral of the story here is: quality matters. Using a social online video platform to manage, distribute, and capture video content can help enterprises reduce costs and better engage viewers – not to mention provide enhanced quality assurance. 

Want to learn more about integrating video with your enterprise platform? Tune into our webinar today at 1:30PM EDT! 

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