It’s that time of year again: time for the “best of” 2015 lists and forecasts for 2016. Digital marketing and online marketing are obviously at the forefront of predictions, but what about video marketing? Here is a look at the top trends affecting the video landscape in the coming year.
Epoch of Video Ads
According to a recent article by Forbes, (Forbes, 2015) video ads will be dominant. As of now, we see video ads before feature content or when playing online games, but this market will continue to expand. YouTube, Facebook and Bing already use video ads heavily and now Google is getting in the game by embedding ads in search. The market also shows that users accept—if not expect—video ads as part of daily Internet life, so make them count!
Let’s be honest, most people don’t have the time or patience to read long-winded descriptions on websites. We all want quick and informative. And, the visual aesthetic of your site is just as important as the content. High-quality, information-filled videos embedded right into your website are one of the single most effective ways to get your message across to consumers. When users arrive at your page, you have less than 5 seconds to make that critical first impression. Use videos to capture their fickle attention.
Videos To Go
Just like website’s, video content must be mobile compatible. According to statistics, the number of users watching videos on a mobile device increased by 400 percent between 2012 and 2014 (Pointsgroup 2015). With phones and tablets doing as much as, if not more than, computers, this number is only going to increase. Today, we rarely see a person without a smart phone in their hand. These are your customers (especially the Millennials) and you must capture their interest quickly and effectively to gain their business. Mobile compatibility can make or break businesses.
What Isn’t Changing
As the old saying goes, “the more things change the more they stay the same.” This is true in the media market as well. Although video marketing will no doubt continue to evolve, there are still some vital constants.
- Content: Content really is king! If you are going to create a video, make it count. Businesses and consumers don’t want to feel like they are wasting time watching something without merit. So, be sure that your business has a proper content marketing strategy that includes video, which can lead to increased sales.
- SEO: Again, nothing groundbreaking, except this: SEO is getting more sophisticated. The days of simple keywords are over. As technology evolves so do user expectations. Users are now inputting more detailed search criteria and expecting specific high-quality results. It is crucial that your content live up to your keyword promises.
- Social Media: Now a standard component of online marketing, social media boasts endless opportunities. Know your market and take advantage of SM opportunities to get videos to your audience. Go beyond Facebook and the like and look to SnapChat, which is quickly becoming a standard platform, especially for reaching younger clientele. (Clickz, 2015).
With these opportunities comes great responsibility. Videos and video marketing can be daunting for some businesses. Partnering with an established, professional video management company will enable you to make this an integrated part of your communication strategy.
Want to hear more about the KZO Innovations platform? Listen to Jeff Fissel explain how it the platform works and how it benefit your company!