Mobile video consumption is growing at an enormous rate, and 50% of video views will be via a mobile device by 2016. So, what steps should video creators and marketers take? Here, we’ll discuss 3 best practices for mobile video optimization.
- Optimize Your Website to Be Responsive on Mobile
It’s crucial for modern websites to have responsive design. A responsive site is one that has been created so that all of the content on a page remains consistent, no matter how the viewer accesses it. If a viewer is using their PC or laptop screen to watch a video, they are obviously getting the full view of the website. If they access via a tablet or smartphone, the page will retract to fit the screen they are viewing the content on.
If you are hosting videos on your own site, consider how viewers access video landing pages via their mobiles. Your unique video landing pages for mobile viewers should be a more trimmed-down version to ensure they get the full value of the player without missing out on the extra text and images that are provided.
- Encode Videos to Work on Mobile Devices
Many people still encode their videos so they only work on desktops. Ideally, you need to encode your videos in such a way that they work for smartphones and tablets. There are two approaches you can take for this:
- Short-form Video: Use a MP4 file for videos that last up to 4 minutes in length.
- Long-form Video: Use live streaming. This technology responds to a client’s bandwidth capacity and adjusts the quality of the video stream between multiple bitrates and/or resolutions. Basically, it allows you to stream longer videos to mobile devices. With this “adaptive streaming” you can stream a movie on your phone, and then cast it to a bigger screen and it still looks great.
- Ensure Your Calls-To-Action Work on Mobile Screens
It is essential that the calls-to-action you’ve implemented on your video landing pages (email sign-up, overlays, etc.) are working for the mobile user. Use big icons that are easily clickable. You can have an awesome video that’s delivered in the right format, but if your CTA is too small for people to click, you will lose out on potential conversions.
These three tips will help make your videos more viewable and, thus, more effective. Today, mobile seriously matters; viewing video across devices is now a way of life – so make sure you properly optimize video for mobile!
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