What it Takes to Build Community around Video

Last week, KZO Innovations interviewed learning influencer and expert community builder, Brent Schlenker. The conversation focused on two key areas: How L&D professionals can build communities of learners around new learning technologies and new learning modalities? How L&D professionals can move employees from feeling bored and frustrated with learning to being excited and collaborative about 

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How to Use Video to Crush Your Sales Quotas

“You need a playbook,” demanded Lauren Bailey, CEO, Factor 8. “You need a playbook.” I knew she was right for multiple reasons. I’ve been in sales for more than 20 years and “playbooks” give sales people comfort. Playbooks help sales people to streamline and simply the sales process based on what other people in our 

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generational knowledge

Generational Knowledge Transfer in the Workplace

Once comprised of Baby Boomers and Gen X-ers, the modern workplace is sporting a new generation of employees – Millennial and Generation Z workers – that will represent 46% of the entire workforce by 2025. More collectively referred to as “Generation Connected” (Gen C) based on their affinity for digital connectivity, this generation’s preference for collaborative, digital-first, flexible work 

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video converts sales

Converting Browsers into Buyers with Video

How can you power engagement, generate leads, and drive sales with video? This can be done by guiding prospects through the buyer’s journey. In order to evolve your content strategy, start with light content first when creating your video campaign, and then grow your campaign from there. Experiment with what works best for your customers and 

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ROI from video marketing

Analyzing the ROI of Video Marketing

There’s a reason why 95% of best-in-class marketers are using video as a content marketing tactic. It’s simply what’s working today for competitive companies. There are a number of reasons why video marketing can improve your ROI, including: A great number of online users prefer to watch videos rather than read text content. Adding video 

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video quality brand perception

Does Video Quality Influence Brand Perception?

There’s no denying the power and reach of video management platforms – but could common quality issues negatively impact your brand? 35% of video consumers today watch video at least several times per day, typically music videos, user-generated content, TV and movies, and branded video. They’re watching on desktops, laptops, smartphones, tablets, and connected TVs.  

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video seo

3 Must-Knows About Video SEO

When it comes to marketing your online videos, the SEO part of the equation is where most business professionals miss the mark. As you may know, good content doesn’t always equate to good search rankings. It’s your job to maximize the efficacy of your videos by ensuring they’re visible and searchable. Here are some key 

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content mining

Video Designed for Content Mining

With the many new ways of distributing and consuming educational media content, new behaviors are emerging surrounding how students access learning media. One of these new behaviors is content mining: the rapid search, discovery, and consumption of short-form video content. Content mining, or students’ “snacking” on learning content in an on-demand way, is especially prevalent 

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Video in the digital workplace

How Video Adds Faces and Value to Digital Workplaces

Digital workplaces today must be video-friendly in order to keep pace with consumer interests. Skype reported that 35% of its 2 billion minutes of traffic – some video and some voice-only – is business-related (Gartner). A significant proportion of CEOs indicated that communication styles are changing. According to a survey conducted by Kaltura, employees watch, 

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