Searching Wastes Time: You are losing 20% of your staff to online search!

We just came across this article referencing a study done by McKinsey. We had to share it because…we can help you fix this!


“According to a McKinsey report, employees spend 1.8 hours every day—9.3 hours per week, on average—searching and gathering information. Put another way, businesses hire 5 employees but only 4 show up to work; the fifth is off searching for answers, but not contributing any value.”

What? How is this happening? Read on.

In an article posted by “Under the Radar” entitled TOP 3 REASONS WHY WE SPEND SO MUCH TIME SEARCHING FOR INFORMATION, we see three reasons for why companies are losing one out of five employees to online searching. 

FIRST! Information is tied to content, but not content creators
You found the report you are looking for BUT it has more than 30-pages of text and graphs! Wouldn’t it be much easier to simply ask the author of the report for what you need? We need to connect the information we need to their creators such that experts lend their expertise to solve problems.

KZO Innovations does this for you. Ask the presenter, subject matter expert, or any content authority a question right there inside of a video and that question will be answered by the content creator and then embedded into the video so that others can benefit from the exchange. The Q&A exchange will also be searchable…instantly!

SECOND! Information is locked in silos
We just found a great video. We learned a new lesson. We found out an answer to a question that everyone has been dying to know. Where do we put this gold we found? Some save it to their desktops, some put it on a shared server, some post to YouTube. Now the next guy comes along to find that information. What does he do? He starts over. 

KZO innovations can fix this too. Put all of your video content, professional and user generated, into one repository. The repository is searchable by the spoke word and “locked” by permissions that you set versus locked inside of a computer where no one knows it lives. Ensuring that company information is stored centrally such that it is accessible by all of your employees allows for collective knowledge which solves problems faster. 

THIRD! Information is not updated or current
We can’t say it better ourselves. Here’s the situation, “Imagine you are going over the companies file system, only to find out that some of the documents are outdated, describing product schematics five versions and two years ago. Perhaps an updated version exists—somewhere—but it has a different name. Let’s face it: keeping files updated is a full time job and none of us are doing it.”

Now, imagine that scenario with video. How do you keep that updated?

KZO Innovations makes it easy. Simply rerecord seconds or chapters of the entire video with new information. This saves you time and money and ensures that the latest information is what is presented in your search findings. 

The bottom-line is this….One conversation with KZO Innovations may make you 20% more productive by giving you back one-fifth or you workforce! 

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