People trust people.
Use our Video Sales Playbook to see how adding video to your sales process will help you stand out from your competition, see dramatic increases in engagement, and most importantly build real connections with your clients. Below, you’ll find five scenarios faced by sales people and learn how video can be used to succeed in all cases. View sample videos and customize sample scripts to achieve some of your best results yet!
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Connect with a target (cold) prospect is always a challenge. But you can make it work for you. Do your homework to connect the dots with your contact. Align your message with their needs. Prepare a script that clearly identifies why your solutions will work for them and weave in some personal touches based on what you found in your research. Make sure your script, when delivered, is no longer than two minutes. Think of this message like a video voicemail. Now turn on your webcam and click record.
Customers are seeing 15-20% click rate of emails with video; industry standard email open rates are only between 2%-6%!
Lots of leads come from marketing but where do they go next? Turn your marketing qualified leads into sales qualified leads by making your first touch a video introduction. Then go one step further and add a product video to your intro. The product video can start immediately after your introduction. Whether it’s a snippet from a webinar, a case study, or a demo, your lead will see you and your offer in less than a few minutes and without clicking a single button!
Customers are seeing a 3X improvement in lead engagement. Why? Because you are building trust in your sales process.
You may have noticed that some of your prospects are building up “high lead scores” or maybe a target prospect has just requested more information. Use video to humanize content right from the start. Kick off these types of communications with a video introduction where you mention something unique about your lead or add a piece of video content that resonates.
28% of prospects that watch your video will convert to a next step. What are you waiting for?
When salespeople connect with prospects and turn on their webcams, they achieve a 34% higher close rate. Let’s help you get comfortable with turning on your webcam and moving that lead one step closer post-demo. Use video opportunity to personalize an introduction that reiterate pain points and how your solution solves them Add a recorded Webex, Gotomeeting, or Join.me meeting and use commenting features to highlight key points. And remember, videos easily go viral so remind your lead to share the video and recorded demo with a group!
65% of executives have visited a company’s website after watching a video.
Account managers can’t personally meet with all customers but that doesn’t make relationship building any less important. Use video to make a personal introduction or reintroduction to a lost or old account. Leverage videos of new features or services available since you last spoke or use your video to celebrate a client milestone!
80% of viewers that start viewing a video will watch majority of your video content if it’s less than 2 minutes! Keep it short and you’ll keep them watching!
KZO is here to help you close your next piece of business, play-by-play. Click below for more information about how we can help your sales team grow.