There are lots of advantages to online video, such as being a visually rich communication tool and an easy connector between content creator and audience member. However, as with any tool, there are a few disadvantages. Luckily, tools like KZO help combat these disadvantages to bring out the best in online video.
Here is a list of common disadvantages and what KZO can do to solve them:
1. Videos that are not searchable
Oftentimes, there are numerous topics in one video. Without a way to search the video for the appropriate content, viewers may become frustrated since they cannot easily find what they are looking for. This becomes particularly troublesome if the video is long or if the viewer cannot remember where a certain thought was.
What KZO can do: With KZO, content creators can easily add chapters to break up the online video. These chapters are searchable, which helps with indexing the content. For instance, if you have an employee onboarding video, but the content as a whole isn’t relevant to every department, viewers can search by a keyword or topic that brings them to the portion of the video that holds the most relevance for them.
In addition, for videos that contain accompanying materials such as PowerPoint slides or PDF materials, KZO will automatically parse out the text in those slides. This means that if a user searches for a word that is contained in the slides, that slide will appear in their search results, making it easy to jump to that portion of the video. This just adds more depth to the search functionality of video in KZO.
2. Little interaction with viewers
Most on-demand videos are a one-way push of information to the viewer. Typically, there is little to no dialog with the viewer. As such, viewers may watch video content once and never look at it again because they are not prompted to start a conversation, collaborate with others, provide suggestions, or give their opinion. This can be OK if video retention isn’t one of your goals. However, this is normally not the case with today’s online media.
Further, because the content creator has minimal feedback from the audience, they may continue to create online videos inappropriate or unattractive to the viewer, which does not do much for video viewership or engaged audience members.
What KZO can do: KZO allows content creators to include collaboration features such as a real-time chat, threaded discussions, and quizzes and polls. These features increase collaboration and interaction between subject expert and viewer since there is actually an avenue to do so. A constant dialog or a recap of a conversation can also increase the understanding of the online video since questions may be answered or hard to understand sections are clarified through this added interaction.
3. Outdated content
No matter what space you are in, information is always changing. Because of this, outdated videos may contain content irrelevant to the company or industry. If presented incorrectly, the online video may lead viewers to be misinformed or to go elsewhere to find the right information, placing your content and even your organization behind someone else in terms of expertise.
What KZO can do: Instead of creating new videos, which can be time consuming, content creators can swap out sections of the video that no longer apply. By adding updated PowerPoint decks, clips, and linking timely documents and materials that support the content, your videos remain relevant and up-to-date instead of stale and amateur.
4. Videos that are not mobile friendly
Many people now view videos on their mobile devices. In fact, according to recent research, 48 percent of smartphone users use their mobile devices to watch online video. Though the consumption of video content through mobile devices is likely to increase, many video platforms do not easily enable mobile viewing, making the viewing experience complicated or frustrating for the user.
What KZO can do: Even if you are not sure your audience is viewing your online video on mobile devices or through a computer, KZO always converts videos to be viewable on any device. This means when your content is uploaded and then distributed through KZO, you no longer have to worry if your audience is glued to their mobile devices or loyal to their desktop computers. They are able to view videos, along with accompanying materials, on any device that supports HTML5 video or Flash.
Though online video may come with some problems, resources like KZO are able to combat any issues you may come across, delivering your online video in the most optimal way. Plus, by tackling these disadvantages proactively, content creators are able to solve even the biggest hurdles before they become a problem.
What do you think? What are some other disadvantages of online video that you have encountered? Let us know in the comments.