10 Tips to Effectively Use Videos in eLearning

Videos can provoke discussions, invite learners to analyze and think, be re-watched as many times as needed, contain smaller chunks of information which are easier to absorb, emotionally engage people, include websites, pictures, maps, captions, and so much more. When it comes to eLearning, video can be a powerful tool – but in order to be effective, it needs to be utilized correctly. Here are ten tips on how to effectively use videos in eLearning.

  1. Videos shouldn’t be overused or long. They should contain short chunks of information that can be easily absorbed, be more memorable than text, and emphasize all the key points.
  2. Videos should be compressed so that users can easily download them, even with a slow Internet connection.
  3. Videos should be short, thought provoking, and well focused in order to capture learners’ attention and keep them engaged.
  4. Videos are particularly effective when they can demonstrate the “how-to” or “how-to-not,” especially when the eLearning course revolves around customer service and sales. You should try to incorporate immersive scenarios and high-impact storylines to provide a better sense of realism.
  5. Videos should be interactive in order to keep the audience engaged, involved, and focused on the points you want to highlight. If the video is not or cannot be interactive, then make sure you follow it up with a brief summary of the main points so your audience can retain all the necessary information.
  6. Videos should be well produced with high quality sound, imaging, and acting. That doesn’t necessarily mean that they should cost a fortune. But, a high quality video with powerful content will make your students admire your professionalism and will certainly capture their attention.
  7. If budget is not an issue, try to use real actors instead of employees and make sure you give them crystal clear instructions about what to say and how you want them to interpret their part.
  8. Make sure the videos are downloadable from multiple e-locations, like your school’s intranet, on your Facebook’s group page, or even on YouTube. This way, your audience can watch it as many times as needed, from the privacy of their home, or while working outside the company premises, to refresh their memory without having to reread the entire eLearning course.
  9. You can incorporate a video in your eLearning course in the beginning, the middle, or the end for a dramatic effect. You can either make a powerful introduction to demonstrate your commitment to the learning objectives, use it for an exercise, illustrate the “how-to,” or for a memorable closure to grab the attention of your audience and summarize your key points.
  10. Last but not least, try to be creative. A sloppy job can never be well received. Think about how TV programs are shot, their plot, background music, and editing. Different camera angles, smooth or more intense music, actors who emphasize the points you want to get across, good lighting, and a tight scenario will be the parameters that will make a big difference and a powerful impression.

These ten tips will ensure optimal eLearning using video, with engaging, well-thought-out, memorable characteristics. Make sure every aspect of your videos encourage better eLearning. Simply take these key suggestions into account and your eLearning videos will be effective.

As video becomes a popular method for communicating and training, it becomes more important to understand how to connect with your audience. Register for our free upcoming webinar with Matt Pierce from TechSmith where you will learn everything from the appropriate amount of time for a video to techniques for engaging viewers. 

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