Adding Video into Enterprise Applications – LMS

You’re already using a learning management system (LMS), but have you taken advantage of your LMS’s capabilities and integration features?

If you would like to take full advantage of your LMS, but don’t know where to start, consider using video to ramp up your training efforts. If you are already using video in your LMS, you may be able to integrate further to provide more benefits to your users.  By choosing to incorporate video into your LMS, not only will you be signaling that your company is providing the latest in learning strategies, but you will be providing a means in which to make learning easier for your entire workforce.

More than half of management and executives agree: it was reported in a recent Ragan Communications and Qumu report, 58.4 percent prefer to use video for training sessions delivered by human resources. Similarly, 76.9 percent of corporate communicators say adoption of technologies like video that enable a mobile workforce would increase efficiency, which is particularly important for those who travel or work virtually.


Now that video integration with LMS is more commonplace and the positive effects of this strategy cannot be ignored, the actual adoption of video into enterprise systems is no longer a difficult or intimidating transition. In fact, for those of you looking to integrate video into your LMS, you have options. Below I’ve outlined three of those options for optimal integration with your LMS.

Link or Embed Your Video

The first, and easiest option you have to incorporate video into your LMS is to link it to the lessons in your LMS. After you’ve recorded or uploaded your video, all you have to do is insert a link or embed your video right onto a page in your LMS. Your users will be able to view the video content as part of the lesson.  While this is certainly the easiest option, there is a downside. By simply linking or embedding your video, there isn’t any technical integration between your video platform and your LMS; therefore, you will only be able to track the viewing metrics through your video hosting platform.

Use a SCORM or AICC Wrapper

Your second option is to make your video SCORM or AICC compliant. This option is a little more complicated than the first; however, when you’re done, you will be able to track viewer metrics in your LMS. First, you must wrap your video’s url into a SCORM or AICC package. Then, you can upload that package into your LMS and when a user clicks on the video, their viewing metrics are then automatically passed to the LMS. With this option, the downside is that leveraging SCORM and AICC, you only have a predefined set of metrics. Most video platforms provide a deeper level of metrics that a program admin may need.

Opt for Deeper Tech Integration

For those of you who want more, go for a deeper technology integration. This can include a higher level of security around the video content and a more customizable set of user and viewing metrics reporting. For example, if you need users to view a series of videos to complete a course, with a deeper integration you can set up rules that require a viewer watch a certain percentage of all video content before receiving credit for the course. All of this data will be tracked and reported from the LMS.  When you have metrics from both your videos and your LMS, you will have all you need in order to make conclusions from the data.

With a deeper tech integration, users can also benefit from the security of Single Sign-on. This means that because you have integrated your two systems, the video platform and LMS, one can pass login credentials to the other.  This higher level of security will ensure that only the intended users are viewing the content.  The benefit for your users is that they only need one username and password to access both the LMS and the videos.

Integrating video into your LMS is a good initiative for both program admins and your users.  Now you have three options to consider that can help you get there.

For more information on this subject, sign up for my webinar “Using Video to Enhance Your Learning” on 7/18.

What do you think? What are some reasons to add video to your LMS?

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