A Guide to Social Video – Part 3

In my last post on Social Video, I discussed how it can be used for eLearning, marketing, corporate communications and sales enablement. Over the last few months, I have been reading more about Social Video and the benefits of increasing engagement with video viewers. My company, KZO Innovations, was recently acquired and we will be increasing our ability to support Social Video for the enterprise.

The KZO Video Suite is different from traditional forms of multimedia since it has elements which can benefit both the content creator and the viewer through the creation and distribution of Social Video. With traditional video on-demand video, a content creator simply presents the information to the viewer – there is no exchange or engagement between the two. Social Video encourages content owners and users to have a conversation, pose questions and links to other useful information in a collaborative manner.

Social Video can be highly useful to organizations because it can increase knowledge and productivity video through these interactions. The KZO Video Suite makes Social Video easy for the enterprises with these features.

Threaded discussions This feature draws people into the conversation. Viewers can watch a video and then post thoughts, questions and the content owner can easily answer or provide additional information to the audience at precise moments in time of the video.

Notifications – alert viewers when a video has been updated or a new threaded discussion has occurred.

Surveys – gives the content creator insight from their audience.

Integration – easily embed video content into any enterprise social platform including activity streams allowing users to share video across the enterprise.

Social Video also contains psychologist Albert Bandura’s basic requirements for people to learn and model behavior.

Attention – if the method of education is interesting, observers are more likely to remember it.

Retention – viewers are likely to remember what they can retrieve, observe and review at a later time.

Reproduction – an ability to reproduce the behavior, it is easy for a viewer to copy what they have seen, read and discussed with others.

Motivation – learning through social video initiates and guides users into the process.

As a result, Social Video can greatly improve the learning process, increasing productivity especially when organizations pay attention to the options for interaction and basic requirements for learning success. Social Video is essentially the future of enterprise learning and communication – organizations should embrace it.

What do you think? Interested in learning more about using video for “just in time” learning? Sign up for the next KZO Innovations’ webinar on June 5, 2013. 

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