One of the best ways to keep a viewer engaged: Images

Everyone knows that images can catch people’s attention when watching anything from a PowerPoint presentation to a tweet on social media. Images have the power to attract the viewer and increase engagement.

In fact, data shows that in 2013, the average attention span was 8 seconds. Furthermore, the average web page consists of 593 words; however, only 28% of those words are actually read. Wow, only 28%? So how can we make sure people are getting the message?

Images add emotion, depth, and even personality to your message whether embedded on a page of text or in a webinar or animated like a video. 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster by the brain than text.

Let’s keep three keywords to keep in mind to make sure your images are capturing the viewer’s attention: Simple, Focused and Compelling. Your image needs to be relevant and focused on the topic at hand. The image should enhance your content; not overshadow it or serve as a distraction to your key points.

With the KZO Video Suite you can easily insert PowerPoint decks and webinars with images so that you can transform your content visually and further your audience. If you want to learn more, contact us today!