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We know what the internet has done to make the world a very connected place. We know how mobile devices have granted us instant access to information. We are now entering a new phase of innovation — a phase where we are presenting information so that we reach people not only in real time and in any location but in a way that impacts them most. That’s where video comes in. 

KZO Innovations and its research partner are happy to present to you the infographic: Victory Through Video. This infographic categorizes compelling statistics in the following ways:

  • Evidence of how people learn better and faster with video
  • Trends showing how many people are consuming video
  • Video use cases that are changing the world from a global perspective
  • Business and purchasing trends that have resulted from use of video

This infographic is available for you now and for you to share. Take a look now and look forward to a four-part blog series that spotlights each section of this infographic. 

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How video content is revolutionizing learning

About Jeff Fissel

Co-Founded KZO and oversees the Solutions Organization that develops and deploys customized solutions and implementations of the KZO Platform with commercial and government customers.

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One Response to “INFOGRAPHIC: Victory Through Video”

  1. I’m a big fan of infographics – and of video for learning. However, Dale’s Cone of Experience has been debunked as not being rooted in any type of research, though many in the learning industry still reference it as fact. I know I quoted it as “fact” back in the early 1990s when I was just starting out in the L&D world. I think you will find this article from Dr. Will Thalheimer useful: “People Remember 10%, 20%….Oh Really” :

    You could replace the info from the Cone of Experience with information contained in John Medina’s 2008 book, Brain Rules. Medina is a molecular biologist whose focus is on how brain science should influence teaching strategies. He is an instructor at the University of Washington Medical School as well as the director of the Brain Center for Applied Learning Research at Seattle Pacific University. Per his book, “Text and oral presentations are not just less efficient that pictures for retaining certain types of information; they are WAY less efficient.” If information is presented orally, people remember about 10% when tested 72 hours after exposure. That percentage goes up to 65% if you add a picture.” (p. 234, Brain Rules, Pear Press, 2008). Based on Ruth Culver Clark and Richard Mayer’s review of the research, we know that the picture has to be relevant – it cannot be a random picture just for the sake of adding a visual to some text.

    Hope this is helpful to you; I do see video as hugely helpful with learning – and far better than Text and Next types of presentations. The infographic looks great to me with the exception of the reference to the non-validated Cone of Experience.


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