Do you have questions about the benefits to using online video in your enterprise? If so, check out this week’s “Press Play.”
Press Play is a short webinar that helps you to better understand and/or utilize your enterprise video. This week we will look at why your company can benefit from using online video. Just press play to find out why…
The following is an approximate transcript.
Hi everyone. I’m Andrew Hauser from KZO Innovations. At KZO, we help businesses to create, manage, and distribute video content. Today, we’ll be discussing why your company can benefit from using online video–all in five minutes or less.
Over the past few years, online video has changed the way we receive information, connect with others, interact, and communicate. In fact, so far in 2012, video has taken over all other data as the majority of consumer Internet traffic for the first time ever.
Online videos are a great way for businesses to market themselves and build brand awareness and trust. Those of us at KZO Innovations always encourage businesses to create videos like how-tos, product demonstrations, interviews with company leaders, and customer testimonials to promote their businesses. But what are some other uses of online video for your company? Let’s take a look at a few.
Number one: businesses can use video for corporate communication via enterprise software. Enterprise software streamlines communication and increases worker efficiency, and it gives employees a great platform for collaboration and engagement. Popular platforms like Salesforce, SharePoint, and Jive allow for video integration, so you can use video as an internal communication tool. Share company updates or other timely information through your existing content management system so all employees stay in the loop. Many of us are visual learners–and we’re always strapped for time–so videos are a quick and compelling way to stay in touch with employees.
The second way companies can benefit from video is to use it for training and onboarding. Failing to properly prepare employees for new positions can lead to high turnover rates and other operational issues. Adding video to your onboarding and training strategy helps to verbalize expectations as well as company mission and values. Video is also more flexible than traditional training, because it allows you to upload corresponding materials like PowerPoint slides or PDFs. This way, employees can learn in a more personalized way. They’ll feel engaged and have much better information retention.
Our third way businesses can benefit from using video: customer relationship management, or CRM. Using streaming video in your CRM strategy provides an easy way to engage and communicate with customers. Video can help you to more effectively explain technical information, plus it’s always accessible, and is a helpful resource for those who want to go back and review information.
Overall, videos can only help, not hurt, your business practices. We hope you’ve enjoyed these tips. Join us next time for more business video practices on Press Play, a webinar from KZO Innovations.
For more information on this topic contact KZO Innovations and make sure to check out our latest webinar on-demand, “Best Practices for Creating and Distributing Video for a Mobile Workforce.”